BD Unbranded Interactive Booth
Type 2.0 is Becton Dickinson's educational, type 2 diabetes awareness campaign. Our team's multi-channel solution exposes the burdens of multiple daily injections and offers adherence advice from industry specialists and found research. The Type 2.0 campaign consists of a website, conference experience, video, and interactive assets.
At the Type 2.0 convention booth, we challenged attendees to build their ideal insulin delivery device. Participants selected their top 3 device features from a series of 8 interactive icons. Results were captured for future research and displayed on a nearby leaderboard.
I was responsible for designing the animations and icons for the co-creation wall and the website.
