concept Graveyard 💀

potty mouth

Rotavirus can be life-threatening for infants who haven’t been vaccinated. Unfortunately, rotavirus protection is often overlooked in favor of other immunizations that are considered “more essential.” As a result, many parents don’t ever see it as a real threat that can still hit home.

Our goal was to figure out the most jarring ways to show parents the urgent need to vaccinate their children against rotavirus while also informing them that contrary to popular belief, rotavirus exposure is more likely to happen at home than in public places.

Unprecedented

Proven to significantly reduce seizures across three refractory epileptic encephalopathies– LGS, Dravet syndrome and now, TSC– EPIDIOLEX is helping more patients than ever follow a novel path forward. As the first and only FDA-approved cannabidiol, EPIDIOLEX is an AED UNlike any other. 

Downward Spiral

If your family gets infected with Rotavirus, the consequences of this extreme diarrhea and vomiting virus can get out of control FAST. This concept illustrates this downward spiral by showing the family getting flushed down the toilet.

hep hep away

The effects of this hepatitis A vaccine are worth celebrating. This campaign brings a fresh energy to VAQTA, showing vibrant portraits of all our audience, because it’s never been easier to say HEP HEP AWAY.

That VAQTA feeling

Facts can be surprising. Especially a fact as astonishing as VAQTA demonstrating 100% efficacy in their clinical trials. But one thing that’s even more impactful than a surprising fact is a memorable feeling. So we decided touting an impressive number wasn’t enough. We wanted to imagine how good it must FEEL for a doctor to provide their patients with protection that literally can’t be surpassed—and then brand that feeling. The result? An illustrated campaign that’s difficult to look at without smiling.