Flip her story
For so long, patients with HR+, HER2- MBC who have visceral disease or primary ET resistance have had bad news.
With Verzenio, HCPs can finally flip the story and give their patient a different outcome.
Our virtual booth invites HCPs to Flip Her Story for women with HR+, HER2- MBC and worse prognoses.
The site features a simple interaction of a flip technique to engage HCPs in the brand story and show how Verzenio can change patient outcomes. Featuring an animation about the target patient treatment journey,
along with key brand messages and data, HCPs will see the positive flip with Verzenio.
I worked closely with illustrator Louisa Canell to develop these illustrations for desktop and mobile