Recognizing the risks of rotavirus
The most dangerous health threats are often those that are underestimated. The ones that aren’t taken seriously until they actually become serious. In 2017, there were 3 different US outbreaks of rotavirus in the same state. Regrettably, one resulted in the death of an unvaccinated infant. Losing a child to any disease is difficult enough to accept. But losing a child to a preventable disease should be unacceptable.
That’s why we crafted a story that conveys the urgency of confronting apathy in a unique way. A way that called for an engaging user-experience that puts HCPs in the driver seat of disease education and resulted in a dynamic digital vehicle that seamlessly travels from disease burden to branded pay-off in style. Our purpose was simple—to raise awareness of an all too important need to recognize the risk of rotavirus.
The Process
I worked closely with my team to flesh out an entire storyboard for PRT submission. This process was immensely helpful into turning this multifaceted idea into reality.
The Talent
On shoot day, we worked closely with these four adorable babies.
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