MMRV Family
Merck Pediatric Vaccine team wanted to create a cohesive campaign that brings together their 3 brands under one name. To do so, we wanted to make a connection between pediatric vaccines and family. This concept is all about the wide range of people that make up the MMRV family. We conducted a photoshoot with Jason Madara to capture the 3 brands in the family, differentiating them through color gels.
I am responsible for managing the day to day business on this account and creating cohesive materials that bring this branding to life.
