Never comfortable

2019 marked the most successful year The Bloc had ever experienced since the company was founded in 2000. This was largely due to a creative revival that was sparked by a wave of new talent that brought fresh new thinking and a keener sense of craft to an agency that spent a few years struggling to find its footing as an independent underdog amongst multinational juggernauts. Naturally, this paradigm shift called for a brand refresh that would help the agency establish a new identity and reintroduce itself to the advertising industry as a top-tier healthcare agency.

The task we were given as a creative department was to summon the new spirit of an agency that was ready to be born again. Of the many ideas submitted, the one that best captured the essence of the coming era was a brand symbol tilted to represent a newly converted agency on the cutting-edge and a tagline that leaves no room for complacency.