Promacta Tasty Videos
For patients living with ITP, it’s a challenge to find meals that don’t disrupt the efficacy of their treatment. Calcium is the biggest culprit in throwing patients off track while taking Promacta. These recipes are low in calcium, easy to make and fun for patients to engage with. The goal was for patients to feel inspired to cook and manage their diet.
I directed the videos and illustrated each recipe, making it fun and approachable for patients with ITP relate to.
I also designed and illustrated the recipe cards to accompany the “Tasty” inspired videos and a social plan to launch them.
The Process:
Promacta Tasty Online Recipes
