Prova

The future of female telemedicine has arrived. This is a concept, branding and naming exercise I worked on for a friend, for internal use only.

The name PROVA came from being a PRO-choice company, and OVA being a company specialized in ovaries. The logo design compliments the name by both sophisticated, curvaceous and approachable.

The concept is all about offering women a clear pathway that is easy and accessible. Making a choice to have an abortion can be alienating but our goal is to break down the barriers to make it a smooth decision and transition.

Artist: Owen Gildersleeve