Our new HCP campaign acknowledges the vital role hope plays for patients with HR+, HER2- breast cancer, regardless of whether they’re at high risk of recurrence in early breast cancer or at risk of progression in metastatic disease. While these patients may need hope, they also need something tangible that will improve their chances in the fight against breast cancer.
The campaign places the patient at the center of a fictional world built entirely of hope. Relics of breast cancer walks, and pink ribbons weave tension around the idea that hope is not enough. The ferocity of our patient depicts a need unmet, while the strength of Verzenio in the face of high-risk disease drives home the message that by improving patients' outcomes, Verzenio can truly take hope further.
TAKE HOPE FURTHER CAMPAIGN
Take Hope Further Campaign Elements
Our campaign assets comprise a series of background elements from the Take Hope Further campaign. As supporting elements, they should be used with discretion to accent and pull-through the campaign when using a full image is not possible. In more comprehensive tactics, these assets may be use with the full image
TAKE HOPE FURTHER BRANDING SYSTEM
TAKE HOPE FURTHER ACTIVATIONS
